Marketing & Public Relations Office

THE PRIMARY WORDMARK

The Wordmark is the defining graphic symbol of the University. To be a powerful marketing tool, its usage must adhere to certain rules.
1. The Wordmark's physical proportions must not be altered. It is never to be extended, condensed, italicized or distorted in any way. Do not attempt to recreate the Wordmark on your own computer. The Publications Office will gladly work with you to get the best results for your needs.
2. The colors of the Wordmark are set and cannot be altered.
3. The Wordmark should appear on all University publications, in a s prominent a position as the context of the publication allows.
4. Special versions of the Wordmark have been created for screen printing, web usage, and dark backgrounds. Contact the Publications Office for more information, ext. 7748.

THE WORDMARK WITH NAMES OF UNIVERSITY ENTITIES

When used with the Wordmark as an identifying symbol, the names of all other University entities should be secondary in visual weight to the Wordmark. The preferred style is to put the name of the entity under the Wordmark, in Optima italic text, slightly larger in point size than the "Learning Lives Forever" text.

SECONDARY VERSIONS OF THE PRIMARY WORDMARK

These versions were created specifically for use where the design requirements of a project will not accommodate the horizontal layout of the primary Wordmark. Secondary Wordmark 2 is suitable for reduced size usage. Secondary Wordmark 3 is only for use in situations requiring the smallest of marks.