Change Management
Video Selections:
Chapter 1:
Change at Google- New Leadership:
http://au.youtube.com/watch?v=WZ83MffY3lI
http://au.youtube.com/watch?v=JV2HcNta1gU&feature=related
Chapter 2:
http://www.charlierose.com/home
-The Charlie Rose Website
This website is a resource of videos clips from
Charlie Rose’s interviews with various business executives. These videos can be
chosen as appropriate for your students to exemplify the images of change most
appropriately.
Chapter 3:
http://www.charlierose.com/view/interview/479
A conversation with George Clooney and Michael Eisner
revolves around the future of the entertainment industry and the changes that
will need to be made to accommodate this. This video can be used to bring out
external pressures for change across this industry.
Chapter 4:
Charlie Rose - A conversation with Walter Mossberg and CEO of Brightcove Jeremy Allaire
An interview between Walter Mossberg and Jeremy Allaire, CEO of Brightcove, discuss the impact of technology on consumers’ demands and their use of technology to meet these changing demands. This interview is available through the Charlie Rose website.
Chapter 5:
http://au.youtube.com/watch?v=bG5na7JD7rE -Cisco Change Management Training Video
Chapter 6:
http://www.charlierose.com/view/clip/9980
An interview with Lee Scott of Wal-Mart discusses various issues relating to change management.
Chapter 8:
http://au.youtube.com/watch?v=TFU3_4o9gYg -Case Study of the Dow Chemical Company
This
video clip describes the company covering topics such as organizational
structure, team roles and responsibilities, communication, procedures, documentation
and the use of technology. This case can be applied to the theories from the
chapter to understand the perspectives and theories of change.
Chapter 9:
http://www.charlierose.com/view/clip/594
An interview with Bruce Wasserstein, Chairman and CEO of Lazard, looks at vision and using vision to promote organizational change. A section of this video could be used to illustrate a real example of vision used in an organization. Students could discuss their view of the vision expressed and how it could be modified.
Chapter 10:
http://www.youtube.com/watch?v=J7ofajPW7Xw&feature=related
Is this video commercial effective? Who does it appeal to? Does it motivate consumers to change their drinking habits to Schweppes? Does it pay for companies to hire celebrities?
Chapter 11:
http://au.youtube.com/watch?v=ELfqG5YqWy0 -Perspectives on change from employees at Gemba Research
This video shows three employees of Gemba Research that outline different perspectives of change. They highlight issues linked to communicating change effectively:
· emphasising the need for change
· communicating how the change will happen
· overall change management skills needed by all the levels of management
Chapter 12:
http://au.youtube.com/watch?v=leY2zI96YJ0 -Emirates Airline employees
This video shows employees singing a short song about change. This concludes the change journey by showing a group of employees supporting and sustaining change though song.