Reading List:
Journal Articles:
Journal of Business And Economics:
A Two Country
Comparison of Online Shopping Behavior
Journal of Business and Economics: Cyber-Shopping Levels the
Playing Field in Global Retailing
Magazine Article
Business Week:
CEO Losses in Bear Market (use slideshow)
Fortune:
Walk Softly and Carry a Big Checkbook
Business Week:
The Short Life of CMOs
Fortune:
Meet the PayPal Mafia
Business Week:
Taking The Pulse of Marketing
Business Week:
The Sales/Marketing Dance
Business Week:
Dell's Marketing Makeover
Business Week:
Marketing to Teens Online
Business Week:
Retail
Sales Sag
Business Week:
Haggling Disappearing
St. Louis Business Journal:
Life
of a Salesman
Business First:
Occupational Fraud is Expensive
Sales & Mktg. Management:
The Best Sales Force
Sales & Mktg. Management:
Why Prospecting Gets No Respect
Forbes:
The Trendsetters
Forbes:
Trendsurfing: Microtrends
Forbes:
Open Sponsors, Open Wallets
Business Week:
Scientific Management Is Past Its Peak
Business Week:
Jumpstart Your Business
Business Week:
Google, SalesForce Strengthen Ties
Forbes:
Marketing to
the Reptilian Brain
Business Week:
Which
Ads Don't Get Skipped?
Business Week:
JetBlue Customer Service
Business Week:
Totota's September Sales Rally
Forbes:
Lincoln's Leadership Lessons
Forbes:
Where Have All the Leaders Gone?
Journal of Accountancy:
The
Padding That Hurts: Expense Account Cheating
Workforce Management:
Recognition That Resonates
Workforce Management:
Throwing Out Work Rules At Best Buy
Guerrilla Marketing:
Can Guerrillas
Compete With Big Corporations on the Web?
Harvard Business Review: The
Birth of a Salesman
Fortune:
How To Manage Salespeople
CRM Magazine:
Using CRM to Bolster Customer Loyalty
Business Week:
Coke's Latest Headache
Business Week:
Sony Cuts
Price of PlayStation3 by 20%
US News:
The World
Is Not Flat
Fortune:
Patently Unfair (Indian generic competition)
Business Week:
Disney
Facing Competition in Hong Kong (culture)
Business Week:
Speed Dating For Suits
Business Week:
Wal-Mart's German Retreat
Business Week:
Behind the Coke/Pepsi Pesticide Scare in India
The Economist:
The Battle for the Older Voter (Britain pension crisis)
Economist:
Windows Shopping (Online Retailing Going Crazy in Europe)
Financial Times:
Global
Thirst For US Brands Unabated
Newspapers/Other:
U.S. State Department:
Current Travel Warnings
USA Today:
Cyber Monday Sales Up 21%
NY Times:
Airbus Deal Set
Bloomberg:
Sarkozy Says Falling Dollar Risks Trade War
NY Times:
House Passes Gay Protections
NY Times:
Bayer Withdraws Heart Surgery Drug
About.Com:
The 5
Biggest Sales Management Blunders
NY Times:
Everyone Pays, In Dollars
NY Times:
Songs
at Starbucks
NY Times:
House Panel Approves Trade Pact with Peru
NY Times:
Sales of Existing Homes Falls 4.3% in August
USA Today:
Wal-Mart Stops "Always the Low Price" Slogan
ABC News:
AMD To Launch 4Core Server Chip
ABC News:
L'Oreal Sues Ebay Over Fakes
NY Times:
Hyundai Revamping US Marketing
NY Times:
iPhone Users Crying Foul
ABC News:
Apple Cuts Prices, Introduces New Ipod
USA Today:
Apparel Sales Show Teens Fickelness
NY Times:
Pfizer To Cut Sales Force 20%
NY Times:
Tools Can Catch Expense Account Padders
NY Times:
GM Applying Sales Skills For Comeback
NY Times:
GM To
Market Cars With Hannity
NY Times:
Zune Will Compete With IPod
NY Times:
Wal-Mart To Offer $4 Generic Drugs
NY Times:
Apple To Marry TV to PC?
Bloomberg:
US To Push China on Yuan
BBC: Fed Chief
Warns On Protectionism
NY Times:
The
Ugly Side of Free Trade
NY Times:
Labor Shortage in China
Reuters:
Daimler Sells Mitsubishi Motors
NY Times:
Mountains of Corn, and a Sea of Farm Subsidies
NY Times:
China, US To Reach Agreement on Textiles
London Times:
Mandelson
Defies French on Subsidies
Reuters:
McDonalds Improves in Europe, Loses Overall
Reuters:
International Sales Boost Coke
Washington Post:
The Fate of "Made in the USA"
LA Times:
US Labor in Retreat from Global Forces
NY Times:
Farm Subsidies Weigh on Trade Talks
NY Times: iPod
vs. Walkman: Sony Out To Kill Competition
USA Today:
Foreign Markets Leave US in Dust
ABC News:
McDonald's
Ad Pulled From Chinese TV
Reuters:
US Textile Industry Alarmed Over Chinese Imports