Basic Course Material

Course Outline

Textbook Web site

Group member evaluation form

Announcements

Web Pages

American Marketing Association

American Customer Satisfaction Index

GreenBook

Quirk's Marketing Research Media

Claritas/Nielsen's MyBestSegments

Society of Competitive Intelligence Professionals (SCIP)

Council of American Survey Research Organizations

Market Research Association (MRA)

Claritas (PRIZM)

Datamark

Harrah's

Afton Air Park Analysis

Find RFP

SWCA

Federal Business Opportunities site

North American Industry Classification System (NAICS) vs. Standard Industrial Classification (SIC)

Statistical Abstract of the United States

U.S. Census Bureau

Statistics Site  (a resource for those who sold their textbook)

Free questionnaire site (for Web pages, email surveys, or paper surveys)

QuestionPro - another free questionnaire site

Commerce Business Daily (Federal Business Opportunities)

Qualitative Research Resources

Gazzaniga and split brain research

QSR qualitative research (Nud*ist and NVIVO)

Once Famous - retail observation 1
Smile, You're on In-Store Camera
NEC Facial recognition software & marketing

Marketing Research salaries - BLS

Marketing Salaries - Aquent

Report from BBC on Iraq
Sept 07 Iraqi poll

Gaper Guide business in Yellowstone/Grand Teton

Story on Arbitron's mechanical device

Harris Omnibus surveys

Frontline: the Persuaders

Gallup Polls

Marketing Careers

ESOMAR
ESOMAR Highlights

GIS Map - banking

Teens and Mobile Phones - Pew

Marketing Degree site

Qualitative Research Consultants Association

Focus Group Resources

Basics of Conducting Focus Groups

Guidelines for Conducting a Focus Group (Duke University): 13 pages

Conducting a Focus Group (Lehigh University)

Designing and Conducting Focus Group Interview (U. Minn.)

Introduction to Conducting Focus Groups (NOAA)
_______________________

Mad Men focus group facility- lipstick

Mad Men focus group - pet owners

Little Caesar's commercial

Focus group - New Product Testing

ChannelM2.com

Observation Research

Observational Research (Gerry Katz -- Applied Marketing Research)

Eyetracking & Web behavior
Eye tracking video

Designing breakthrough inventions (60 Minutes)

Ethnographic study

Portable People Meter

Nielsen TV ratings

Other

Sampling vs. non-sampling error in the news: Jack Welch and the unemployment numbers

SPSS Statistics for Students (U. Wisconsin)

Qualtrics

PowerPoint Presentations

1. The Role of Marketing Research in Mgt. Decision Making
     Intro PwrPoint - MR Context

2. The Marketing Research Industry and Research Ethics
     Chapter 2 - for class

3. Problem Definition, Exploratory Research, and the Research Process
     Ch. 3 - for class
    Sources of Error notes

4. Secondary Data and Databases
    Ch. 4 slides for class
    Secondary Data - comments
    A timely USA Today article...

5. Qualitative Research
     Another perspective

6. Traditional Survey Research
     Class PowerPoint slides
      Sources of Error notes

7. Online Marketing Research
     Class PowerPoints

8. Primary Research: Observation
     Class PowerPoints 

9. Ch. 10 The Concept of Measurement
     Class PowerPoint
     Article example re: Scale development

10. Chapter 9 Experimentation and Test Markets
     Class PowerPoint

11. Chapter 11 Measurement Scale
     Class PowerPoint
     Getting Good Data

12. Chapter 12 Questionnaire Design
     Class PowerPoint

13. Chapter 13 Sampling
     Class PowerPoint

14. Chapter 14:  Sample size determination

F15.Data processing and Fundamental Data Analysis

Hypothesis Testing

Business Club Information

DECA Website -- note the two women are SUU students!
Competitive Events information

PBL Competitive Events information

Projects

Homework

1. Jan. 8, 10. Chapter 1, pages 1-10, 14-15. Questions 3 and 7 p. 17-18 (discussion only).
Read Black & Decker case. What would you recommend they do? 

2. Jan. 15, 17. REad chapter 2, p. 22-30, 35-47.Be prepared to discuss questions 1-3, p. 49. Complete the assignment below by Thursday, January 24:

SECONDARY DATA FROM A MARKETING RESEARCH FIRM.docx

3. Business Analyst Online assignment.

Focus Group Assignment (MODIFIED Tuesday 2/5).

Questionnaire project (Due April 11)

Basic statistics review homework in 2 parts. Due April 4, 11

Group SPSS assignment

Data Sets

Class questionnaire form

Class questionnaire data

Class Questionnaire data with errors

Relationship Commitment data 

SUU Strategic Marketing Comm'ns Plan RFP