MKTG 4950 MARKETING MANAGEMENT

Spring 2013

Course Outline (modified april 4)

Team Member Evaluation

Weekly Assignment Sheets

1. Assignment for week 2:
      For Monday: Complete the Cost/Benefit homework (see homework section if you need a copy), and complete the decision tree problem (again, see homework section if a copy is needed). Finish reading chapter 1 and quickly review the sample marketing plan in the appendix to chapter 1. Following this we will review chapter 2.

2. Jan. 23, 25 (Wed. & Fri.) assignment: Fe'nix del Sur

3. Jan. 28, 30, and Feb. 1 assignment: First in Show case
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NOTE: Bus. Intelligence and Marketing internships

4. Feb. 4, 6 & 8 assignment

5. Feb. 11, 13, 15: South Delaware Coors

6. Feb. 20, 22 assignment: Zoecon Case

7. Feb. 25, 27, March 1 assignment: Perpetual Mercy Hospital

7. March 4, 6, 8 assignment (Parvaderm).doc

8. March 18, 20, 22 (readings only)

9. March 25, 27, 29 (Amber Inn)

10. April 1, 3, 5 (Yorktown)

11. April 8, 10, 12 assignment (Goodyear)

12. April 15-24th assignment (readings)

Resources

U. S. Census Bureau

Confessions of a car salesman (Edmunds.com)

American Marketing Association

Society of Competitive Intelligence Professionals (SCIP)

Aquent (job source...)

SRI and VALS

Global eXchange Services

GSA - How to sell to the gov't.

Federal Business Opportunities site

SWCA

Clarita's PRIZM

Wal-Mart: Good for America? (Frontline)

NASA's patent licensing program

U.S. Patent and Trademark Office

Manufacturers Representative Profile

Global Rpresentation.com

MANA

Customer Loyalty Acid Test

See page 55 or so, and p. 60, in  Bhide's The Origin and Evolution of New Busineeses

Spring 09 Salary Study

Novica
Authentic Africa

Pest

Htl

Waterfall charts

POWERPOINT SLIDES

1. Strategic Marketing

2. Case analysis (chapter 3)

3. Ch. 4: Opportunity Analysis, Market Segmentation, and Market Targeting

4. Ch. 5 Product/Service Strategy

5. Ch. 6 Integrated Marketing Communications

9. Marketing Strategy Reformulation: The Control Process

 

SUN TZU, The Art of War

   Sun Tzu, The Art of War

   The Project Gutenberg version - lengthier, with notes
      Discussant list by chapter

Carl von Clausewitz

Website

On War

 

 

DEX Information

   DECA Information
     Competitive Events

 PBL Competitive Events
 

HOMEWORK

Expected Value - Payoff Handout

Expected Value Homework

Cost/Benefit Homework- Due Monday, January 15

Decision Tree problem - Due Monday, January 15

Pro forma ratio exercise


Starbucks - Customer Lifetime Value

Perpetual Mercy HW 

C

READINGS

Mercedes and Service

 

Simulation


Introductory PowerPoint


Sign up instructions
Marketing Plan


Marketing Plan Outline - text (chapter 1)

Marketing Plan Outline - Simulation


Project Management Material

Gantt Project (free Linux software)

OmniPlan (Mac)

MS Project (60 day free trial) - Windows only
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