Weekly Assignment Sheets

1. Jan. 25, 27, 30. Fe'Nix del Sur, LLC

2. Jan. 30, Feb. 1, 3. First in Show case
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3. Feb. 6, 8 & 10. Delaware Coors case
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4. Feb. 27, 29, March 2 assignment. (Zoecon case)

5. March 5, 7 and 9 assignment. (Parvaderm)

6. March 19, 21, 23 assignment (Perpetual Mercy Hospital)

7. March 26, 28 & 30 assignment (Levitt article)

8. April 2, 4, 6 assignment

9. April 9, 11, 13 assignment (Amber Inn)
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Resources

U. S. Census Bureau

Confessions of a car salesman (Edmunds.com)

American Marketing Association

Society of Competitive Intelligence Professionals (SCIP)

Aquent (job source...)

SRI and VALS

Global eXchange Services

GSA - How to sell to the gov't.

Federal Business Opportunities site

SWCA

Clarita's PRIZM

Wal-Mart: Good for America? (Frontline)

NASA's patent licensing program

U.S. Patent and Trademark Office

Manufacturers Representative Profile

Global Rpresentation.com

MANA

Customer Loyalty Acid Test

See page 55 or so, and p. 60, in  Bhide's The Origin and Evolution of New Busineeses

Spring 09 Salary Study

Novica
Authentic Africa

POWERPOINT SLIDES

1. Chapter 1: Foundations of Marketing Management 

2. Case studies   

3. Chapter 4: Opportunity Analysis, Segmentation, Targeting

4. Chapter 5: Product & Service Strategy & Brand Mgt.  
S

SUN TZU, The Art of War

   Sun Tzu, The Art of War

   The Project Gutenberg version - lengthier, with notes
      Discussant list by chapter

Carl von Clausewitz

Website

On War

DEX Information

   DECA Information
     Competitive Events
     State Registration Packet

HOMEWORK

READINGS:

Mercedes and Service

Project Management Material