MGMT 4950 STRATEGIC MANAGEMENT

Fall 2012

Course Outline

Presentation Evaluation Form


Team Member Evaluation form

McGraw-Hill text resources site

 

BSG Notes/Material

Business Simulation Game registration procedures

BSG introductory PowerPoint

Weekly Assignment Sheets, Homework & Announcements

1. Industry analysis assignment -- passed out Feb. 2

2. Whole Foods case homework assignment -- passed out 2/23, due on Thursday,  March 1.

3. Customer Lifetime Problems, due Tuesday, April 10

4. Nintendo case homework, due Thursday, April 12

Resources

U. S. Census Bureau

Confessions of a car salesman (Edmunds.com)

American Marketing Association

Society of Competitive Intelligence Professionals (SCIP)

Aquent (job source...)

SRI and VALS

Global eXchange Services

GSA - How to sell to the gov't.

Federal Business Opportunities site

SWCA

Clarita's PRIZM

Wal-Mart: Good for America? (Frontline)

NASA's patent licensing program

U.S. Patent and Trademark Office

Manufacturers Representative Profile

Global Rpresentation.com

MANA

Customer Loyalty Acid Test

See page 55 or so, and p. 60, in  Bhide's The Origin and Evolution of New Busineeses

Spring 09 Salary Study

Novica
Authentic Africa

POWERPOINT SLIDES

 

First day of class PowerPoint

1. Chapter 1: Strategy and the Quest for Competitive Advantage

2. Chapter 2: Leadership and the Strategic Management Process

3. Chapter 3: Evaluating a Company's External Environment

4. Chapter 4: Internal Situation Analysis

Movie Rental case
Latest info re: Netflix( Thanks to Jefferson Perkins)

5. Chapter 5: The Five Generic Competitive Strategies

6. Chapter 6: Supplementing the Chosen Competitive Strategy

7. Chapter 7: Strategies for Competition in International Markets
    Class PowerPoint

8. Chapter 8: Strategies for Multibusiness Corporations
     Class PowerPoints

10. Superior Strategy Execution
     Class PowerPoints

 

 

SUN TZU, The Art of War

   Sun Tzu, The Art of War

   The Project Gutenberg version - lengthier, with notes
      Discussant list by chapter

Carl von Clausewitz

Website

On War

 

INTERESTING MATERIAL:

Mercedes and Service

http://pd.npr.org/anon.npr-mp3/npr/atc/2011/11/20111103_atc_07.mp3?dl=1

http://www.npr.org/2011/11/03/141997331/china-russia-top-list-of-u-s-economic-cyberspies

Reuters China & Russia espionage.doc

Southwest Shuffle (long)
Kelleher at Stanford

SUU Mission & Vision statement

INDUSTRY ANALYSIS

 





Project Management Material

Gantt Project (free Linux software)

SharedPlan Software

OmniPlan (Mac)

MS Project (60 day free trial) - Windows only