MKTG 6200 ADVANCED MARKETING MANAGEMENT

Spring 2013

 


Course Outline (modified 4/10/13)

Team Member Evaluation Sheet

Case Evaluation Guideline

MEMO guidelines

 

WEB SITES

American Marketing Association

Dilbert

Randomness

RandomnessSoln

Edgar database

SUU Marketing Research Guide

Evolution YouTube ad

Tom Ryan - CLV of Morton Salt; Arm & Hammer

 

WEEKLY ASSIGNMENT SHEETS

1. Assignment for January 15 (Steamboat Springs)

2. Assignment for January 22 (Starbucks)

3. January 29 assignment (Black & Decker)

4. Feb. 5 assignment (Vanguard)

5. Feb. 12 assignment (BMW)
     Consumer Behavior topics

5. Feb. 19 & 26 assignment (Goodyear)

6. March 5 assignment (Arrow Electronics)

7. March 19 assignment (TripAdvisor)

8. March 26 assignment (Biopure)

9. April 2 assignment (Eleganzia)

10. April 9/16 assignment (Aqualisa) 

11. April 23 assignment (Big Skinny)

12. April 30 assignment (Amazon)

Simulation Marketing Plan*

OTHER MATERIAL

Simulation PPT

Analyzing cases, finance and  ratios

Review/refresher of marketing

Strategic Planning

Sign-up instructions: Simulation



                                                      OTHER

Inside the Case Method at HBS

Satmetrix

Loyalty Acid Test

American Customer Satisfaction Index