Text's Web site

Last Test (Ch. 9-11) Results

SRI VALS site

U. S. Census Bureau

Confessions of a car salesman (Edmunds.com)

American Marketing Association

St. Lawrence Island, Alaska

Dilbert's Mission Generator

Society of Competitive Intelligence Professionals (SCIP)

SRI and VALS

Global eXchange Services

GSA - How to sell to the gov't.

Federal Business Opportunities site

SWCA

Clarita's PRIZM

The Persuaders (Frontline)

Wal-Mart: Good for America? (Frontline)

Arts Marketing (thanks to Rachel!)

NASA's patent licensing program

U.S. Patent and Trademark Office

Call for segmentation workshop (AMA)

To Google or google (Thanks to Ryan Schultz)

The subjectivity of Wine Tasting - very interesting re: search attributes influencing experiential attributes! (Thanks to Greg Hamblin)

POWERPOINT SLIDES

1a. Introduction to Marketing

1b. Marketing Philosophies

2. Company & Marketing Strategy

3. The Marketing Environment:

4. Managing Marketing Information
Chapter 4 note: Skip pages 124 ("Int'l...") to end of chapter

     A timely USA Today article

    Hand-washing survey Sept. 2007 

5. Consumer Behavior
Chapter 5 note: Skip pages 138, beginning with "Hispanic Consumers" through the first 3 lines of page 141.Also skip the section on "Consumer Behavior Across Int'l Borders," page 162.

6. Business to business (B2B) markets & behavior
Chapter 6 note: Read p. 168-178 (to "Major Influences on business Buyers," and page 183 ("Business Buying on the Internet")through 186.

7. Segmentation, Targeting, and Positioning (STP)
NOTE: In chapter 7 skip the following sections: Segmenting Business Markets & Segmenting Intern'l Markets (p. 206-208), Socially Responsible Marketing (p. 215-216), Selecting an Overall Positioning Strategy (p. 220-224).

Market Demand and Forecasting

8. Product, Services, and Branding Strategy
NOTE: Skip p. 248 (Product Mix Decisions), and p. 262-266 (from Managing Service Differentiation to chapter end)

The Product Evolutionary Cycle

9. New Product Development (NPD)

10. Pricing
NOTE: Skip from 'Costs at Different Levels of Production,' page 313 to 'Organizational Considerations,' page 315. Skip p. 317 to 'Competitors' Costs, Prices, and Offers on page 319. Skip 'International Pricing,' which is essentially p. 344 and a paragraph or so in page 345. Finally, skip the section entitled 'Public Policy and Pricing,' from page 349-352.

11. Channels of Distribution
CH. 12 NOTES: Skip 'Designing Int'l Distribution channels, p. 376-377; 'Public Policy and Distribution Decisions,' p. 379; and SKIM 'Major Logistics Functions,' p. 381-end (read titles and sidebar notes (definitions).

CH. 13 NOTES: See Course Outline for pages to read

12. Promotion (chapter 14)
CH. 14 NOTES: Know the promotion mix, and study (focus) on material on pages 432-444. Skip 'Socially Responsible Marketing 446-448. 

Last Test (Ch. 9-11) Results

13. Competitor Analysis

DEX Information

DEX Guide: Useful for figuring out what DEX does...

Utah DEX Fall Leadership Conference
Oct. 26-27, Park City info

HOMEWORK

Needs, wants and mission statement homework

For Monday, Oct. 8, watch sections/chapters 2 and 3 of Frontline's The Persuaders (link above)
  

Class canceled Friday, October 26. Assignment: Watch Chapters (segments) 5 and 6 of The Persuaders (Frontline). Be prepared for a short quiz on Monday, Oct. 29. Link to the program is above.

Segmentation exercise
Due Monday, Oct. 29

Market Demand Exercise
Due...Monday, Nov. 5

READINGS:

Mercedes and Service

St. Lawrence Island Case
St. Lawrence Island Channels figure
St. Lawrence Island Map