Course evaluation - to be completed after course is ended by SUU students

Group Member Evaluation Form

Travel and Tourism Resources

Another Travel and Tourism site

U. S. Census Bureau

American Marketing Association

SRI and VALS

Clarita's PRIZM

Dirty Hotel Secrets, Part 2

Dirty Hotel Secrets, Part 4

Dirty Hotel  Secrets, Part 5

IgoUgo

http://www.bookingbuddy.com/

REFERENCE POWERPOINT SLIDES

1a. Introduction to Marketing

1b. Marketing Philosophies

2. Company & Marketing Strategy

4. Marketing Research

5. Consumer Behavior

6. Business to business (B2B) markets & behavior

7. Segmentation, Targeting, and Positioning (STP)

8. Product, Services, and Branding Strategy

9. New Product Development (NPD)

10. Pricing

11. Channels of Distribution

12. Promotion

13. Competitor Analysis

HOMEWORK

U.S. Students: Italy, Croatia and Slovenia Project

U.S. Students: Poland, Czech Project

READINGS:

Mercedes and Service