Department of Communication

Bachelor Degree: Public Relations Emphasis

Wherever you go from here, your capacity to understand how “messages” are framed, planned, composed, encoded, transmitted, decoded, and understood or misunderstood will be shaped by your understanding of public relations theory and practice. The Public Relations Emphasis will you what you need for what comes after this.

Public Relations is the values driven management of relationships with groups of people that can influence an organization’s success. Courses will examine how organizations can ethically and systematically build productive, mutually beneficial relationships with such groups.

The seminar will cover:

  • Future challenges and roles of the PR professional
  • A 10-step PR program, which includes setting goals, objectives and tactical execution
  • How to measure PR effectiveness
  • External and internal communications
  • Crisis communications
  • Community relations
  • Ethics guidelines
  • Research methodologies
  • Creating and presenting a PR plan

Strategic Communication Planning and Action, will teach you how to set priorities, be proactive, and improve your business relationships. Time-tested strategic planning and strategic thinking techniques will help you become more of a strategist, better prepared to offer solutions and counsel, and more valuable to your organization's decision making. You will return to your office with dozens of ideas and practical solutions, prepared to be more proactive and effective in your position.

The integrated marketing communications (IMC) approach to public relations programming can leverage an organization's communications efforts for maximum return. The most efficient communications programs are planned holistically and are highly coordinated - using public relations, advertising, internal communications, guerrilla techniques and other tactics to reach the right audience with the right message.

Required Core Classes

All majors must complete COMM 1010 in the Humanities area of General Education. In addition, all majors must complete two major core classes:

COMM 3020 Communication Research
COMM 4050 Mass Media Theory and Effects

Sequence

In addition to the required core classes, students must complete specific classes in a sequence

Course ID Title Credits
COMM 1610 News Writing 3
COMM 2110 Interpersonal Communication 3
COMM 2300 Introduction to Public Relations 3
COMM 2950 Public Relations Case Study 3
COMM 3950 Public Relations Writing 3
COMM 4010 Persuasion 3
COMM 4440 Feature Writing 3
COMM 4950 Public Relations Campaigns 3

Worksheets

Graduation worksheets are provided as PDF files for several different catalog years. The free Adobe Reader program is required to access them. If you would like a worksheet in a different format, please contact us.

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