The Master of Arts in Professional Communication is an applied, professional degree. The degree is designed to focus on advanced applied research skills required for effectiveness in the communication industry. Survey findings and discussions with industry representatives indicate that for most enrollees this degree will be a terminal preparation for industry success. The program is available to candidates from, though not limited to, industrial settings where companies need research capabilities for advertising and public relations campaigns, internal organizational analysis, human resource development, and media production. It is anticipated that some students will also pursue a Ph.D. following the completion of the master's degree.
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