The Larry H. & Gail Miller Center for Entrepreneurship
 

Shellie Black

Shellie Black

President and CEO of Shellie Ann Naturals

March 24, 2020


For nearly a decade, Shellie Black has made and used her own face cream. In her words, “I couldn’t find anything out there that was 100% natural. Every moisture cream I looked at had binders, fillers, preservatives and even harmful chemicals in their ingredients list. But in the process, just about everyone who met Shellie would walk right up to her and say, “Your skin looks so amazing! What kind of face cream are you using?” Shellie would simply say, “Oh, I make my own.” Then, she would inevitably be asked if she could make some for them!

For years, Shellie would literally whip up a batch of face cream in her kitchen, fill up about a dozen small unmarked jars, and then she’d drive around making deliveries to an ever-growing population of women – and in some cases men, who’d requested it. But eventually, the burden and expense of keeping up with the ever-increasing demand for “Shellie’s face cream” became overwhelming. Something had to change, because in Shellie’s words, “I just couldn’t keep up!”

Eventually, Shellie decided to start charging people for her product and she was thrown into the world of entrepreneurism! Now, Shellie is the President and CEO of Shellie Ann Naturals. And her original cream – now called, “Lunere - Anti-aging night cream” is expected to launch in Q1 of this year.


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