Professional Information

Education

  • Ph.D. in Hospitality Administration, University of Nevada, Las Vegas, December 2003.  Emphasis in Management Accounting and Management. Dissertation: Forecasting in the Lodging Industry: Emphasizing Regional Economic Factors
  • Master of Business Administration in International Management, Thunderbird, School of Global Management, August 1975 with honors.  Emphasis in financial management and Latin America.
  • Bachelor of Arts, Journalism, Utah State University, 1974.  Emphasis in public relations with minors in political science and Spanish.

Industry Experience

  • Area Vice-President, Promus Hotels, 1998-2000, Southern California
  • General Manager, Red Lion and Doubletree Hotels, 1992-1997, Southern California
  • Vice-President Operations Controller, Red Lion Hotels & Inns, 1989-1992, Vancouver, WA
  • Resident Manager, Marriott Hotels, 1985-1989, Panama City, Panama; Scottsdale, AZ
  • Regional Controller, Marriott Hotels, 1982-1985, Ft. Lauderdale, FL
  • Hotel Controller, Marriott Hotels, 1978-1982, Acapulco, Mexico; Los Angeles, CA
  • Hotel Assistant Controller, Marriott Hotels, 1975-1978, Scottsdale, AZ; New York City
  • Assistant Sports Information Director, Utah State University, 1969-70; 1972-74.

Teaching

SUU

  • HRHM 3000 (Introduction to Hospitality Management); HRHM 3200 (Food & Beverage Management); HRHM 3300 (Facilities Management); HRHM 3400 (Lodging Operations); HRHM 3600 (Guest Service/Services Marketing); HRHM 4110 (Meetings and Conventions); HRHM 4300 (Resort and Recreation Management); HRHM 4400 (Hospitality Management Systems); HRHM 4500 (Work Requirement); HRHM 4600 (Hospitality Management Capstone);

Other Schools

  • Taught Graduate Tourism course as guest lecturer at FH Wien-Studiengange in Vienna, Austria, May 2008
  • Taught  Tourism course as guest lecturer at University of Applied Sciences, Olten, Switzerland, April 2007
  • Taught Organizational Behavior, HMD 407, at UNLV.
  • Taught Hospitality Managerial Accounting, TCA 321, at UNLV.
  • Attended Red Rock Great Teaching Retreat, February 2004.
  • Achieved certificate for Graduate Student Professional Development Program in College Teaching from the Teaching and Learning Center, UNLV, Spring 2002.
  • Directed an independent study course of graduate students in re-opening the historic Boulder Dam Hotel, Spring 2001.  Produced a pro-forma, marketing plan, and operating plan.

Research

Professional Papers, peer reviewed

Steed, E.D., Gu, Z. (2009). Hotel management company forecasting and budgeting practices: A survey-based analysis. International Journal of Contemporary Hospitality Management 21 (5).

Steed, E.D., Gu, Z. (2006). An empirical test of a full-service hotel room pricing model. Journal of Hospitality and Tourism 4 (1), 45-56.

Roberts, W.A. Jr., Steed, E. (2006). The Utah Summer Games marketing research project. Journal of the International Academy for Case Studies 12 (1), 5-21.

Steed, E., Gu, Z. (2005). An examination of hotel pricing methods: practiced and proposed.  Journal of Revenue and Pricing Management 3(4), 369-379.

Steed, E., Brody, R., Gu, Z. (2004). Financial performance related to accounting treatments at hotels with breakfast included: A case analysis. Journal of Hospitality Financial Management 11(1), 85-96.

Steed, E., Shinnar, R. (2004). Making employee turnover calculations useful. Journal of Human Resources in Hospitality and Tourism. 2(1), 77-87.
 
Brody, R. G., Lane, S., Steed, E. (2004). The development of an accounting performance measure to minimize interdepartmental conflicts in the hospitality industry. International Journal of Management 21(3), 324-331.

Steed, E., Schwer, K. (2003). Executive committee skills and completing the learning cycle in hospitality education.  Journal of Hospitality & Tourism Education. 15(1), 43-50.

Professional Presentations, peer reviewed

Johnston, W., Assante, L., Steed, E. (2009). Establishing a hospitality research center: Examining best practices and stakeholder perceptions. Western Decision Sciences Annual Meeting, April 2009.

Johnston, W., Steed, E. (2008). Establishing a hospitality research center: examining best practices and stakeholder perceptions. The 13th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, January 2008.

Steed, E., Roberts, W. (2005). Perceptual mapping of the Utah Summer Games. The annual Mountain Plains Conference, October 2005.

Steed, E., Gu, Z. (2005). Cost and market-based room pricing model: An empirical test with full-service hotels. The annual conference for the International Council for Hotel, Restaurant, and Institutional Education (CHRIE), July 2005.

Roberts, W., Steed, E. (2005). The Utah Summer Games. The Allied Academies International Conference, International Academy for Case Studies, received the Distinguished Research Award, April 2005 12(1).

Steed, E. (2004). Using gross state product industry data to represent hotel revenues in a forecasting model. The annual conference for The International Council for Hotel, Restaurant, and Institutional Education (CHRIE), July 2004.
 
Steed, E. (2004). Hotel Operators and City Government Join Promotional Forces: A Case Study of Costa Mesa, California. The International Academy of Business and Public Administration Disciplines Conference, January 2004.
 
Steed, E. (2004). Budgeting and forecasting in the lodging industry: emphasizing regional economic factors. The 9th Annual Graduate Education and Graduate Student Research in Hospitality Conference, January 2004.
 
Brody, R., Lane, S., Steed, E. (2003). Performance measurement and manager incentives in the hospitality industry: Accounting for a room and breakfast package. The American Accounting Association – Northeast Regional Meeting April 24-26, 2003.
 
Steed, E., Shinnar, R. (2003). Making employee turnover calculations useful. The Graduate Education and Graduate Student Research in Hospitality Conference, January 2003.
 
Steed, E. (2002). Budgeting and forecasting: Step one to statistical validation of full-service hotel profitability factors.  The Annual conference for The International Council for Hotel, Restaurant, and Institutional Education (CHRIE), August 2002.

Steed, E., Brody, R. (2002). Rooms with breakfast: The full-service hotel accounting dilemma,  a behavior focus. The American Society of Business and Behavioral Sciences (ASBBS) Conference, February 2002.
 
Steed, E. Brody, R. (2002). Room with breakfast included:  The full-service hotel accounting dilemma, a financial performance focus. The Graduate Education and Graduate Student Research in Hospitality Conference, January 2002.

Industry Presentations

“Hospitality and Tourism Research—Utah Summer Games and Southern Utah Visitor Profile” presented to the Southwest Utah Planning Authorities Council (SUPAC), March 2009.
 
“SUU Hospitality Management Curriculum and Hospitality Research in Southern Utah” presented to the Cedar City, Utah Rotary Club, August 2008.

“Preliminary Results of a Three-Season Southern Utah National Park Visitor Profile” presented at the 2008 Harrah’s International hospitality and Convention Summit June 2008.

“Seasonal Differences of Southern Utah National Park Visitor Profiles” presented at the 2008 Utah Tourism Conference.  Presentation made by Whitney Johnston, MBA.

“Southern Utah Visitor Profile of Two Seasons” presented to the Utah Tourism Conference May 2007.  Available at Utah Office of Tourism website.

“Southern Utah Visitor Profile Survey Results” presented to the Iron County Tourism meeting February 2007.

“Hospitality Education and Research” presented to the Association of Bed and Breakfast Inns of Utah, December 2006.

“Hospitality and Tourism Industry Use of Research” at the annual Utah Tourism Conference, May 2005.

“Marketing Small Properties in Southern Utah” for Utah Hotel & Lodging Association meeting, St. George, July 13, 2004.

University and Professional Service

  • Serve as a reviewer for the International Journal of Contemporary Hospitality Management (IJCHM)
  • Served on SUU School of Business Curriculum Committee 2008-09
  • Serve on SUU School of Business Fundraising Committee 2008
  • Served as Search Committee Chair for new HRHM professor 2008 & 2007
  • Served on University Outdoor Initiative Task Force 2008
  • Served on Search Committee for Career Services Assistant Director 2007
  • Served on Search Committee for SUU Director of Food Services 2008
  • Completed Marriott Faculty Internship MVCI 2006
  • Served as session moderator for Mountain Plains annual conference 2005
  • Served as panelist on getting published during Mountain Plains conference 2005
  • Consulted for developers on pricing strategy for Henley Manor project 2005
  • Conducted customer service workshop for SUU Outdoor Recreation staff 2005
  • Chaired MBA student project and paper 2005, 2007, and 2008
  • Designed SUU Hotel, Resort, and Hospitality Management Curriculum 2003-04
  • Designed and conducted Utah Summer Games research with Professor Roberts 2004 & 2005
  • Serve on advisory board of Institute of Outdoor Recreation and Tourism (IORT)
  • Serve as a reviewer for UNLV Journal of Hotel, Tourism, and Leisure Science
  • Serve as a reviewer for the Las Vegas International Hospitality & Convention Summit
  • Serve as a reviewer for Mountain Plains Journal of Business and Economics
  • Served on Curriculum Planning Committee for the SUU AACSB accreditation
  • Served on Board of Directors for Costa Mesa Chamber of Commerce 1994-97
  • Served on Board of Directors and as vice-president, membership services, for City of Orange Chamber of Commerce 1997-2000
  • Served on Board of Directors for South Coast Metro Alliance 1992-97
  • Served on City of Orange Economic Development Council 1997-2000
  • Served on Board of Directors of Boy Scouts of America, Orange County Council 1995-97
  • Served as USU alumni chapter president of Orange County, CA 1996-97
  • Provided an executive summary of research findings to industry executives for their participation, 2004, 2005, 2006, 2007.

Additional Information

  • Named Outstanding Professor-Scholarly for the Management & Marketing Department of the SUU School of Business 2007-08
  • Received funding ($100K) for additional faculty member from the Utah State Legislature and the SUU administration to continue to grow the Hotel, Resort, and Hospitality Management program, March 2007.
  • Named Outstanding Professor-Teaching for the Management & Marketing Department 2005-06.
  • Generated funding from Boulder Dam Hotel owners for UNLV to conduct class to re-open hotel, 2001.
  • Foreign Languages: Spanish, fluent; Portuguese, conversational.
  • Featured on cover of Money magazine, January 1990
  • Received AHLA Foundation scholarship to attend Lodging Conference 2001
  • Attended USU on athletic and Boy’s State scholarships