Marketing Communication

SUU Font & Color


Brand Fonts

The SUU Logotype is a custom font. The University Name (Southern Utah University) typeface is Fira Sans, Medium.


Brand Colors

Print Color Palette 

The print colors are provided in CMYK percentages and spot color value (PMS) for printed material.

Primary Colors

SUU Red: PMS = Pantone 200; C-0, M-100, Y-90, K-20
SUU Black: PMS = Pantone Black; C-0, M-0, Y-0, K-100
SUU White: PMS = Pantone White; C-0, M-0, Y-0, K-0

Secondary Color

SUU Gray: PMS = Pantone 10 C; C-0, M-0, Y-0, K-60


Web Color Palette

The web colors are provided in RGB and HEX color value for digital and on-screen material.

Primary Colors

SUU Red: HEX C41425; R-196, G-20, B-37
SUU Black: HEX 231f20; R-35, G-31, B-32
SUU White: HEX ffffff; R-255, G-255, B-255

Secondary Color

SUU Gray: HEX 808285; R-128, G-130, B-133