Bachelor of Marketing

Program Overview

Gain the skills needed to manage the entire marketing process in the online Bachelor in Marketing program at Southern Utah University. Throughout the program, you will be prepared for a rewarding career in a number of professions including product and brand management, sales and sales management, public relations, advertising and promotions, marketing research, and marketing logistics.

Total Tuition


Program Duration

As few as 3 years

Credit Hours


This AACSB accredited Bachelor in Marketing program will teach you cutting-edge digital marketing skills alongside traditional approaches to marketing. You will be able to participate in many hands-on projects and gain real-world marketing experience. 

AACSB Logo The Bachelor of Science in Marketing degree from SUU is AACSB Accredited.

As a graduate of this program, you will:

  • Gain a deep understanding of buyer behavior and integrated marketing communication.
  • Participate in many hands-on projects gaining real-world marketing and business experience.
  • Be ready to enter the workforce or pursue graduate education.  

This program prepares you for roles such as:

  • Market Research Analyst
  • Advertising, Promotions, and Marketing Managers
  • Sales Manager
  • Brand Manager
  • Public Relations Specialist

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Maximize the value of your online Bachelor of Science in Marketing program with our affordable, pay-by-the-course tuition, which includes all fees.

Per Credit Hour


Total Tuition


*If you transfer credits the cost of total tuition may be less. Total tuition does not reflect scholarships or other financial aid you may be eligible for.


Designed to help you balance school, work, and family life SUU's Bachelor of Science in Marketing program conveniently features 24/7 online course delivery and multiple start dates each year. 

Next Application Deadline


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Ready to take the next step toward earning your degree online? Begin your online application today!Apply Now


Our streamlined admission process enables you to start quickly and easily. Please read the requirements, including what additional materials you need and where you should send them.  

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For the online Bachelor of Science in Marketing, you must complete 120 credits hours.

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A degree in marketing can lead to a broad range of careers. Popular career opportunities include market research, social media management, advertising, sales, product analyst, and retail management. A marketing degree from Southern Utah University also prepares students for possible graduate degrees such as a Master’s of Business Administration or a Master’s of Science in Marketing.
Not sure a Bachelor of Science in Marketing is right for you? Check out our other online programs. Explore Programs