Bachelor of Marketing
Program Overview
Gain the skills needed to manage the entire marketing process in the online Bachelor in Marketing program at Southern Utah University. Throughout the program, you will be prepared for a rewarding career in a number of professions including product and brand management, sales and sales management, public relations, advertising and promotions, marketing research, and marketing logistics.
Total Tuition
$36,000*
Program Duration
As few as 3 years
Credit Hours
120
This AACSB accredited Bachelor in Marketing program will teach you cutting-edge digital marketing skills alongside traditional approaches to marketing. You will be able to participate in many hands-on projects and gain real-world marketing experience.

As a graduate of this program, you will:
- Gain a deep understanding of buyer behavior and integrated marketing communication.
- Participate in many hands-on projects gaining real-world marketing and business experience.
- Be ready to enter the workforce or pursue graduate education.
This program prepares you for roles such as:
- Market Research Analyst
- Advertising, Promotions, and Marketing Managers
- Sales Manager
- Brand Manager
- Public Relations Specialist
Have questions or need more information about our online programs?
Learn MoreTuition
Maximize the value of your online Bachelor of Science in Marketing program with our affordable, pay-by-the-course tuition, which includes all fees.
Per Credit Hour
$300
Total Tuition
$36,000*