Bachelor's Degree in Marketing
Pursue a degree in marketing at SUU on-campus or online and gain a thorough understanding of market research, product development, and the strategic use of the 4Ps: product, price, place, and promotion. Our program covers both traditional and digital marketing, equipping students for vibrant careers in advertising, sales, public relations, and beyond. As an accredited institution, SUU prioritizes experiential learning, critical thinking, and individualized instruction.
School: Business
Department: Marketing, Entrepreneurships, Sales and Analytics Department
Versatile Career Paths in Marketing
Earning a degree in marketing from SUU paves the way to diverse sectors such as advertising, digital marketing, market research, and sales. Graduates are equipped to take on roles like Digital Marketing Manager, Market Research Analyst, Brand Manager, or SEO Specialist. The demand for marketing professionals is high, and SUU's marketing degree program lays a robust foundation for success in these vibrant fields.
Where have SUU Marketing majors been hired?
Data gathered by the SUU Career Center
Real-World Learning Environments
The SUU Marketing program offers students access to advanced tools and technologies essential for modern marketing practices. Students engage in hands-on projects, case studies, and internships, gaining practical experience in digital marketing, market research, and analytics. Partnerships with global universities provide unique opportunities for studying luxury-brand marketing abroad.
Engage and Network
Marketing students can join various clubs and organizations, including those focused on sales, analytics, and digital marketing. These groups provide opportunities for networking, professional development, and participating in competitions, enhancing the learning experience and building valuable industry connections.
Top-Quality Accreditation
SUU’s Marketing program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring a high standard of education that is recognized worldwide. This accreditation highlights the program’s commitment to excellence and provides graduates with a competitive advantage in the job market.
To qualify for a teaching license, students must take professional education courses through SUU's Department of Teacher Education. Please see the degree requirements for Secondary Education Licensure.
SUU Online
This academic program is available* in an online learning platform with the following features.
- Flexibility to study around your schedule
- Structured coursework to keep you on pace
- High-quality curriculum developed by SUU faculty
- Access to faculty for help and mentorship
- Tuition is the same for in-state and out-of–state students
- Scholarship opportunities
- Robust student support services: IT, academics, mental health, etc.
- Online courses are also available to on-campus students
Request Online Program Information
*Make sure to always review the catalog for complete details.