Professional Sales Academic Programs

Students at Southern Utah University demonstrate the mastery of their subject matter through work-based projects and experiences. Classes are designed to spend 60% of the time in the classroom and 40% of time in hands-on learning. Students in the on-campus Professional Sales program will practice their selling skills not only through industry-based projects and experiences, but through competitions that require selling ideas, products, and services to experienced professionals who understand sales.

Professional Sales Minor

The minor in Professional Sales provides a pathway for students to study, learn, and practice sales skills that are essential for them to be successful in their chosen careers. Ethical, capable, and highly-skilled sales is the primary economic driver for most businesses. The minor in professional sales provides critical education and training for students that will provide sales skills and abilities needed in all industry clusters and attaches to any major/baccalaureate degree. Students receiving this minor will be equipped to join the sales workforce, obtaining jobs as sales development representatives, director of sales, business sales account executives, mortgage bankers, account managers, and vice presidents over sales.

Professional Sales Curriculum (18 Credits)

Core Requirements (15 Credits)
  • MKTG 2930 - Fundamentals of Selling - Building Blocks for Successful Selling  Credit(s)
  • MKTG 3030 - Buyer Behavior  Credit(s)
  • MGMT 3650 - Negotiation 3 credit(s)
  • MKTG 4100 - Market Research and Strategy  Credit(s)
  • MKTG 4930 - Advanced Professional Sales  Credit(s)
Elective Courses (3 Credits)

Select one of the following:

  • COMM 3110 - Persuasion  Credit(s)
  • ENTR 3210 - Entrepreneurship  Credit(s)  (requires  ACCT 2010  or  ENTR 3100  as a prerequisite)
  • PSY 1010 - General Psychology  Credit(s)
  • PSY 3270 - Motivation and Emotion  Credit(s)  (requires  PSY 1010  as a prerequisite)
  • PSY 3700 - Personality Theory  Credit(s)  (requires  PSY 1010  as a prerequisite)

Total Credits, Minor: 18

Students must complete all courses with a "C" (2.0) grade or better for them to be applied to the minor requirements.

Students receiving the Professional Sales Minor are ready to hold positions such as:

  • Sales Development Representatives
  • Director of Sales
  • Business Sales Account Executives
  • Mortgage Bankers 
  • Account Managers 
  • Vice Presidents over Sales
  • Buyers and purchasing agents
  • Marketing managers
  • Sales Managers

In addition to learning how to successfully and effectively sell products and services through sales foundations and advanced selling techniques, students will have the opportunity through the various offered classes to learn topics such as

  • Negotiation principles, tools, strategies, and tactics
  • Problem-resolution skills
  • Conflict resolution
  • Consumer and organizational buying influences
  • Survey research methods
  • Strategic marketing plans
  • Behavioral studies
  • Human motivation and emotions
  • Understanding of self and others
  • Persuasive strategies
  • Business planning and feasibility

Advising Appointment

Certificate in Professional Sales

For anyone interested in sales, but not ready to commit to a degree, the Certificate in Professional Sales is a great solution. Not only is it the first step to advancing your sales education at SUU, it also applies towards the Sales Minor.

The first step to becoming a professional in sales is to begin your education with a Certificate in Professional Sales at SUU. Earning this certificate starts the path to receiving an associate’s degree or minor in sales and makes you a much more competitive applicant in the workforce. To earn the certificate, students must complete the following requirements:

  • MKTG 2930 - Sales Foundations (3 credits)
  • MKTG 4930 - Advanced Selling Techniques (3 credits)
  • A sales-based project approved by Director of Professional Sales, Kurt Wankier.
  • Participate in Business Sales Pitch Competition where students are required to pitch an entrepreneurial venture to a panel of experts.

Students receiving this certificate will be equipped to join the sales workforce obtaining jobs as:

  • Sales Retail Associate
  • Customer Service Representative
  • Sales Representative
  • Sales Department Manager

Through the Certificate in Professional Sales, students will have the opportunity to learn the techniques involved in selling. These techniques include presenting sales pitches, understanding buyer motivations, the fundamental skills necessary to sell, selecting, training, and evaluating salespeople, compiling a sales forecast and budget, and learning ethical and legal selling issues.

Advising Appointment

SUU Launch Certificate in Entrepreneurial Sales

Offered only to high school students, the Certificate in Entrepreneurial Sales gives students the opportunity to learn about sales before entering college for a head start to earning their SUU Certificate in Professional Sales, Minor. This certificate is stackable and helps students complete their required courses before ever starting their higher education journey!

High School students who earn the Certificate in Professional Sales at SUU start their college careers with an advantage. Participating in these classes counts towards high school and college credits and begins the path to earning the Certificate, an Associate’s Degree or Minor in Professional Sales at SUU. Earning this certificate gives high school students a competitive edge to other candidates in the workforce. To earn this certificate, students must complete:

Two Southern Utah University concurrent enrollment courses, both including work-based learning components

  • Fundamental Selling Techniques
  • Basic Entrepreneur Skills

Sales and Innovation Projects provided through Launch High School

Participate in the Rural High School Pitch Competition

Students receiving this certificate will be equipped to join the sales workforce obtaining jobs as:

  • Sales Retail Associate
  • Customer Service Intern
  • Sales Intern
  • Manufacturer Representative

This credential will contribute to earning an SUU Certificate in Professional Sales obtainable through both Southwest Technical College and Southern Utah University, and Minor in Professional Sales.

Students engaged in the SUU/Launch Certificate in Entrepreneurial Sales will work with the SUU Entrepreneur in Residence to learn what it takes to launch a new business venture. Additionally, they will learn how to take that business and present themselves and their sales pitches to customers to develop the necessary skills to understand their audience for effective marketing and business development.

Advising Appointment