How to Market Your Online College Degree

Posted: September 18, 2020 | Author: Grace Thorkelson | Read Time: 2 minutes

How to market your degree to future employers2020 has proved to be a year of change. For many, the changes have allowed for an added sense of freedom of time due to working and studying from the comfort of your home. For others, it may have been a burden due to the fact that you have needed to purchase technology, balance home life and studying while taking care of children, and so much more.

Among the difficulties and questions that this year has brought, one thing is for certain, online courses and degrees are becoming more common. So, if you are just starting as an online college student, or if you are about to graduate, how exactly should you start marketing your degree to potential employers? How can you combat their possible concerns of you learning remotely for many of your classes? Below we will delve into three strategies that you can utilize in order to prove the value of your degree, no matter the format in which you earned it.

Focus on Your Knowledge, Skills, and Abilities

Whether you earned your degree in general studies, anthropology, business administration, or engineering--showing the technical and soft skills you have gained throughout the course of your studies will prove to be beneficial to you. Rather than focusing simply on the degree that you earned, highlight what you can do with it. Target specific skills and abilities that you have acquired through your schooling, and discuss how that will serve you well in the workplace. As you illustrate your ability to communicate clearly, synthesize information, and think critically--employers will seek you out, no matter what degree is shown on your diploma.

Develop Your Personal Brand

In an effort to help employers understand your strengths, highlight who you are and who you want to become. Rather than hitting on several different characteristics and styles, try to target your entire application (resume, cover letter, interview, etc.) towards your personal brand, what you feel is most important.

Indeed explains that “your personal brand is often what employers will use to gain a first impression of you. Your brand should portray your personality and skills while remaining consistent on all forms of social media, your resume, cover letter and portfolio.”

Show Your Passion

Helping your potential employer see the passion that you have for your degree and future career is invaluable. Don’t be afraid to share what makes you tick. Dive into what you find the most interesting in your respective industry, share how you see the field improving over the next decade, and more.


As you focus on the skills you have gained and the passion you have for your chosen field, employers will recognize your potential to acquire new abilities and thrive in the workplace.

Produced by SUU Online

Wherever you are in your educational journey SUU Online can help you reach your goals. Our 100 percent online programs are designed to provide the flexibility you need and the affordability you want. Accelerate your path to professional achievement by choosing the online degree that's right for you.

Tags: SUU Online

Related Posts