Bachelor’s Degree in Communication

SUU’s Communication Media Studies emphasis equips students with practical media production skills across various platforms. Students gain hands-on experience through campus media outlets like the University Journal, SUTV television studio, and KSUU Thunder 91 radio. They also work with The Advertising Group (TAG), a student-run agency delivering real-world results. The curriculum includes courses in media content creation, web design, and production, preparing graduates for careers in news writing, video production, social media management, and more.

The Messaging & Human Interaction Emphasis focuses on crafting effective messages to enhance personal and professional relationships. It teaches students to create persuasive content through research, analysis, and revision, and develops skills in writing and public speaking. The curriculum includes courses in social media, critical thinking, and presentations, with specializations in corporate, public persuasion, and interpersonal communication. Unique to SUU, the program offers virtual reality and eye-tracking software for advanced non-verbal communication training. Graduates pursue careers in technical writing, marketing, public relations, and more.

The New Media, Branding, and Message Design Emphasis is tailored for students pursuing a Communication degree entirely online. It features courses such as Intro to Advertising and Public Relations, Digital Copy Layout and Design, and Social Media Branding. Students learn to execute message design, craft branding strategies, and manage advertising and public relations campaigns. Graduates will be skilled in creating effective messaging and branding across various platforms.

The Sports Communication Emphasis trains students to excel in media relations, broadcasting, journalism, and public relations within the sports industry. It covers sports administration, technology, economics, and the sociology of sports. Courses include Theory and Process of Sports Communications, Sports Public Relations, and Writing for Sports Media. Graduates pursue careers as publicists, digital content producers, event managers, and sports broadcasters.

The Strategic Communication Emphasis equips students with skills to design effective messaging and achieve organizational success. The curriculum focuses on analyzing information, creating tailored messages, and managing public relations and social media campaigns. Courses include Strategic Campaigns, Advertising Psychology, and Persuasion. Graduates are prepared for leadership roles in advertising, public relations, branding, and more.

The Communication Composite Emphasis offers a comprehensive education in Communication by integrating principles from Media Studies, Strategic Communication, and Messaging & Human Interaction. Students take courses such as Audio and Video Production, Media and Society, and Communication Theory. Graduates are skilled in designing and delivering impactful media across various platforms, including broadcast, print, and digital. This emphasis prepares students for roles in research, creation, and evaluation of effective messaging.