Entrepreneurship and Small Business Management (Certificate)

Entrepreneurship Minor Summary
SUU students of any major can earn a Minor in Entrepreneurship by completing the requirements listed below. The minor ensures hands-on experience as well as providing basic quantitative foundations. The minor is earned for 16-18 credits.

Required course

Students will first complete various library and field assignments and activities to gain a sense of the opportunities, risk-taking, innovation, and creativity demanded in starting a new business.

Selective Courses, 9 credits required

This course is for students who have already launched a business or who are prepared to do so imminently. Students who take this course will grow their businesses within a structured, supportive context. The knowledge, skills, abilities, tools, and techniques that contribute to business venture success will be demonstrated by the instructor and implemented by students
This course details the foundational principles and behaviors a successful professional salesperson must incorporate in their career. Included in the course are methods and tools to successfully find, nurture, and close sales leads. It also includes tips on how to establish and navigate a professional sales career.
This course provides a thorough study of basic accounting principles. The accounting cycle is introduced using an appropriate mix of conceptual and procedural problems. A real-world problem using computer applications is also covered. This is a basic course, which aids in building a foundation for financial analysis and decision-making.
This course provides students with an understanding of the financial tools used in creating, running, and valuing entrepreneurial enterprises. It includes an overview of the entrepreneurial process, including different organizational structures, financing sources, and the value of intellectual property protections. The course also covers the valuation techniques commonly used by professional investors, and examines how investors, particularly private equity sources, select projects for investment. Students will learn to use common financial ratios and cash flow projections to analyze the liquidity and profitability of the firm. A semester-long project will help students apply these techniques and ideas.

Elective Courses, 4 credits beyond those counted above

This course is for students who have already launched a business or who are prepared to do so imminently. Students who take this course will grow their businesses within a structured, supportive context. The knowledge, skills, abilities, tools, and techniques that contribute to business venture success will be demonstrated by the instructor and implemented by students
This course details the foundational principles and behaviors a successful professional salesperson must incorporate in their career. Included in the course are methods and tools to successfully find, nurture, and close sales leads. It also includes tips on how to establish and navigate a professional sales career.
This course provides a thorough study of basic accounting principles. The accounting cycle is introduced using an appropriate mix of conceptual and procedural problems. A real-world problem using computer applications is also covered. This is a basic course, which aids in building a foundation for financial analysis and decision-making.
This course provides students with an understanding of the financial tools used in creating, running, and valuing entrepreneurial enterprises. It includes an overview of the entrepreneurial process, including different organizational structures, financing sources, and the value of intellectual property protections. The course also covers the valuation techniques commonly used by professional investors, and examines how investors, particularly private equity sources, select projects for investment. Students will learn to use common financial ratios and cash flow projections to analyze the liquidity and profitability of the firm. A semester-long project will help students apply these techniques and ideas.
Designed to teach basic fundamentals necessary to run a small business in its day-to-day operation. Course topics include financing, franchises, forecasting, ethics, management teams, leadership, insurance, pricing, personnel, planning along with e-business opportunities, family businesses, and exit strategies.
The Entrepreneurship Speaker Series provides a different entrepreneur each week to share their insights, struggles, challenges and lessons learned. The speakers and assignments will provide students with varying perspectives on entrepreneurship and give them insights to what it takes to be a successful entrepreneur.
In this hybrid course, students will meet each week with the SUU Entrepreneur in Residence in a laboratory environment to work on skills essential to launching a new business venture. In addition, students will attend the Entrepreneurship Speaker Series once each week.
Students develop the brand for a new enterprise. Strategies for gaining early-stage customers are taught. Topics include early-stage branding, effective low-cost marketing strategies, gaining market presence, and implementing social and traditional media in marketing and promotion.